Denmark’s food waste supermarket proves huge success

Denmark's food waste supermarket proves huge success

DENMARK – Denmark’s first food waste supermarket has proved a huge success – with shoppers stripping the store’s shelves of cut-price surplus produce.  WeFood opened in the Scandinavian country’s capital Copenhagen last Monday, selling produce past its sell-by-date but perfectly edible – at prices 30 to 50 per cent cheaper than normal supermarkets. The first of its kind in Europe, We Food has said it differentiates itself from other ‘social supermarkets’ – targeted nearly exclusively at those on low incomes – because it is aimed at the public in general. The store’s first day of trade was a “great success”, according to the Copenhagen Post, which reported that sales were higher than expected and customers walked away with almost all of the products on offer.(Independent UK)…[+]