Facebook has said it will start to label potentially harmful posts that it leaves up because of their news value.

The more hands-on approach comes as the social media firm faces growing pressure to take stronger action to moderate the content on its platform. More than 90 advertisers have joined a boycott of the site, including consumer goods giant Unilever on Friday. The firm said it would halt Twitter, Facebook and Instagram advertising in the US “at least” through 2020. “Continuing to advertise on these platforms at this time would not add value to people and society,” the maker of Dove soap and Ben & Jerry’s ice cream, said.”We will revisit our current position if necessary.”

In a speech on Friday, Facebook boss Mark Zuckerberg defended the firm’s record of taking down hate speech. He pointed to a European Commission report this month that found Facebook removed 86% of hate speech last year, up from 82.6%.(BBC)…[+]