MALAYSIA – A Malaysian budget airline has given in to mounting pressure and apologised after it used photos of women’s buttocks to promote discounted flights. Firefly, a subsidiary of Malaysia Airlines, faced a backlash from the public, including women’s rights groups, for objectifying women in adverts that appeared online and in national newspapers last week. The images, which were posted on Facebook and emailed to subscribers, showed the lower half of women’s bodies, in pencil skirts, with flight discounts printed on their backsides.  Firefly was heavily criticized after the ads were published last week. One was posted on Facebook under the headline ‘Come grab it real fast,’ with accompanying image that suggested a woman had sat in wet paint on a bench.(Daily Mail)…[+]