wings - and of course, beer - must all be made now with local Canadian ingredients, or wherever not possible, non-US products from Europe or Mexico. For Leah Russell, manager at Toronto's Madison Avenue pub, the boycott was a no-brainer. She adds that it is "pretty set in stone," even if the tariffs themselves are not. "I'm glad that we're getting rid of American products and supporting local businesses," Ms Russell told the BBC on Thursday. "I think it's an important thing to do."

This defiant stance in response to President Donald Trump's tariffs and threats against Canada has been unfolding across the northern country. Just ask actor Jeff Douglas, once the face of Molson Canadian Beer's "I Am Canadian" advertisements, who has filmed and posted a light-hearted, but deeply-patriotic video on Youtube this week addressing Trump's "51st state" rhetoric.

"We're not the 51st anything," declares Mr Douglas in the video, which has since gone viral in Canada. Some of the backlash has been more symbolic, like one Montreal café changing the Americano on their menu to a "Canadiano" - a small gesture that the owners say is meant to display unity and support for their community and country.